Skechers paying $40 million to settle consumer fraud claims over Shape-Ups toning shoes

by Eric Pearson

The Federal Trade Commission has announced that more than 500,000 consumers will receive a total of $40 million in refunds paid by Skechers to settle claims that it deceptively advertised its Shape-Ups toning shoes. Skechers had previously advertised the shoes as helping users burn more calories than they would with other athletic shoes.

The company hired celebrity endorsers such as Brooke Burke and Kim Kardashian to advertise the shoes. The $40 million settlement follows a similar $25 million settlement in 2011 paid by Reebok for deceptively advertising the buttock-toning abilities of its EasyTone shoes.

Heygood, Orr & Pearson fights for consumers’ rights

The attorneys with Heygood, Orr & Pearson have represented numerous plaintiffs in consumer fraud and consumer class action lawsuits. We are currently representing individuals who allege they were misled by claims made by Samsung regarding the memory capacity of its Galaxy S4 phone. We are also representing dozens of consumers who claim they were defrauded into investing in life settlements.

Heygood, Orr & Pearson is AV-rated, the highest legal rating issued to law firms by the leading rating service. Our partners Michael Heygood, Jim Orr, and Eric Pearson are all Board Certified in Personal Injury Trial Law by the Texas Board of Legal Specialization; in addition, Mr. Heygood and Mr. Orr are Board Certified in Civil Trial Advocacy Law by the National Board of Trial Advocacy. Our partners have been voted by their peers as “Super Lawyers” in the state of Texas for several consecutive years.*

If you believe you may have been the victim of consumer fraud, contact us the lawyers at Heygood, Orr & Pearson free legal consultation by calling toll-free at 1-877-446-9001 or by filling out the free consultation form located on this page to learn more about your legal options.


Michael Heygood, James Craig Orr, Jr. and Eric Pearson were selected to the Super Lawyers List, a Thomson Reuters publication, for the years 2003 through 2013.

by Eric Pearson

Eric Pearson is a licensed attorney and a partner at HO&P who handles commercial and personal injury lawsuits. Eric has been selected to the Super Lawyers List, a Thomson Reuters publication.