Words like ‘how’ and ‘smart’ and the evolving world of trademark law
November 8th, 2014
Chobani yogurt has mounted an advertising campaign based on the phrase “How Matters.” For example, the Chobani website notes, “HOW …
Tags: Chobani, Copyright, Harley Davidson, intellectual property, JPMorgan Chase, MassMutual, trademark
Posted in HO&P Legal Blog, Intellectual Property |